Leeflang, P. S. H. : rechercher sur Z-Library

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1

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal:

Journal of Interactive Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 273 KB

english, 2012

2

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

de Vries, Lisette, Gensler, Sonja, Leeflang, Peter S.H.

Journal:

Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 611 KB

english, 2017

3

Challenges and solutions for marketing in a digital era

Leeflang, Peter S.H., Verhoef, Peter C., Dahlström, Peter, Freundt, Tjark

Journal:

European Management Journal

Année:

2014

Langue:

english

Fichier:

PDF, 1.56 MB

english, 2014

4

Analytics for Customer Engagement

Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., Saffert, P.

Journal:

Journal of Service Research

Année:

2010

Langue:

english

Fichier:

PDF, 245 KB

english, 2010

5

Understanding the Marketing Department's Influence Within the Firm

Verhoef, Peter C, Leeflang, Peter S.H

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 198 KB

english, 2009

6

Building models for marketing decisions:: Past, present and future

Peter S.H. Leeflang, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 220 KB

english, 2000

7

Diagnosis of SARS-CoV-2 infection and COVID-19: accuracy of signs and symptoms; molecular, antigen, and antibody tests; and routine laboratory markers

Deeks, Jonathan J, Dinnes, Jacqueline, Takwoingi, Yemisi, Davenport, Clare, Leeflang, Mariska MG, Spijker, RenÃ©, Hooft, Lotty, Van den Bruel, Ann, Emperador, Devy, Dittrich, Sabine

Journal:

Cochrane database of systematic reviews

Année:

2020

Fichier:

PDF, 180 KB

2020

8

Decomposing the Sales Promotion Bump with Store Data

van Heerde, Harald J., Leeflang, Peter S. H., Wittink, Dick R.

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 251 KB

english, 2004

9

Advertising and Industry Sales: An Empirical Study of the West German Cigarette Market

Peter S. H. Leeflang and Jan C. Reuijl

Journal:

Journal of Marketing

Année:

1985

Langue:

english

Fichier:

PDF, 331 KB

english, 1985

10

Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

Peter S. van Eck, Wander Jager, Peter S. H. Leeflang

Journal:

Journal of Product Innovation Management

Année:

2011

Langue:

english

Fichier:

PDF, 176 KB

english, 2011

11

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome, Leeflang, Peter, Bijmolt, Tammo Hendrik Antonie, Natter, Martin

Journal:

European Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 554 KB

english, 2017

12

Preferred reporting items for systematic review and meta-analysis of diagnostic test accuracy studies (PRISMA-DTA): explanation, elaboration, and checklist

Salameh, Jean-Paul, Bossuyt, Patrick M, McGrath, Trevor A, Thombs, Brett D, Hyde, Christopher J, Macaskill, Petra, Deeks, Jonathan J, Leeflang, Mariska, Korevaar, DaniÃ«l A, Whiting, Penny, Takwoingi,

Journal:

Année:

2020

Fichier:

PDF, 280 KB

2020

13

Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection

Sonja Gensler, Peter Leeflang, Bernd Skiera

Journal:

International Journal of Research in Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 338 KB

english, 2012

14

The impact of the introduction and use of an informational website on offline customer buying behavior

J.E.M. van Nierop, P.S.H. Leeflang, M.L. Teerling, K.R.E. Huizingh

Journal:

International Journal of Research in Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 356 KB

english, 2011

15

Search Engine Advertising Effectiveness in a Multimedia Campaign

Zenetti, German, Bijmolt, Tammo H. A., Leeflang, Peter S. H., Klapper, Daniel

Journal:

International Journal of Electronic Commerce

Année:

2014

Langue:

english

Fichier:

PDF, 573 KB

english, 2014

16

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

Osinga, Ernst C, Leeflang, Peter S.H, Srinivasan, Shuba, Wieringa, Jaap E

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 280 KB

english, 2011

17

The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data

Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 2.54 MB

english, 2000

18

On the Predictive Power of Market Share Attraction Models

Peter S. H. Leeflang and Jan C. Reuyl

Journal:

Journal of Marketing Research

Année:

1984

Langue:

english

Fichier:

PDF, 865 KB

english, 1984

19

Understanding the Marketing Department's Influence within the Firm

Peter C. Verhoef and Peter S. H. Leeflang

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 3.50 MB

english, 2009

20

Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models

Csilla Horváth, Peter S. H. Leeflang and Peter W. Otter

Journal:

Marketing Letters

Année:

2002

Langue:

english

Fichier:

PDF, 1.04 MB

english, 2002

21

Market response models and marketing practice

Dominique M. Hanssens, Peter S. H. Leeflang, Dick R. Wittink

Journal:

Applied Stochastic Models in Business and Industry

Année:

2005

Langue:

english

Fichier:

PDF, 112 KB

english, 2005

22

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa

Journal:

Marketing Letters

Année:

2005

Langue:

english

Fichier:

PDF, 145 KB

english, 2005

23

Competitive reaction- and feedback effects based on VARX models of pooled store data

Csilla Horváth, Peter S.H. Leeflang, Jaap E. Wieringa, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 200 KB

english, 2005

24

Creating lift versus building the base: Current trends in marketing dynamics

Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef, Jaap E. Wieringa

Journal:

International Journal of Research in Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 251 KB

english, 2009

25

The forecasting accuracy of market share models using predicted values of competitive marketing behavior

Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl

Journal:

International Journal of Research in Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 240 KB

english, 1989

26

Journey through Landscape in Seventeenth-Century Holland: The Haarlem Print Series and Dutch Identityby Catherine Levesque

Review by: Huigen Leeflang

Journal:

Simiolus Netherlands Quarterly for the History of Art

Année:

1995

Langue:

english

Fichier:

PDF, 1.31 MB

english, 1995

27

Improving Marketing's Contribution to New Product Development

Drechsler, Wenzel, Natter, Martin, Leeflang, Peter S. H.

Journal:

Journal of Product Innovation Management

Année:

2013

Langue:

english

Fichier:

PDF, 205 KB

english, 2013

28

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents

Deleersnyder, Barbara, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M, Leeflang, Peter S.H

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 240 KB

english, 2009

29

Dutch, Flemish and German Art || Joos Van Cleve. The Complete Paintingsby John Oliver Hand

Review by: Micha Leeflang

Journal:

The Burlington Magazine

Année:

2006

Langue:

english

Fichier:

PDF, 549 KB

english, 2006

30

Semiparametric Analysis to Estimate the Deal Effect Curve

van Heerde, Harald J., Leeflang, Peter S.H., Wittink, Dick R.

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 486 KB

english, 2001

31

Co-branding: The State of the Art

Helmig, Bernd, Huber, Jan-Alexander, Leeflang, Peter S. H.

Journal:

Schmalenbach Business Review

Année:

2008

Langue:

english

Fichier:

PDF, 151 KB

english, 2008

32

How Promotions Work: SCAN*PRO-Based Evolutionary Model Building

van Heerde, Harald J., Leeflang, Peter S. H., Wittink, Dick R.

Journal:

Schmalenbach Business Review

Année:

2002

Langue:

english

Fichier:

PDF, 209 KB

english, 2002

33

A model for the effects of psychological pricing in Gabor–Granger price studies

Michel Wedel, Peter S.H. Leeflang

Journal:

Journal of Economic Psychology

Année:

1998

Langue:

english

Fichier:

PDF, 168 KB

english, 1998

34

Detection of shifts in microbial community structure and diversity in soil caused by copper contamination using amplified ribosomal DNA restriction analysis

Eric Smit, Paula Leeflang, Karel Wernars

Journal:

FEMS Microbiology Ecology

Année:

1997

Langue:

english

Fichier:

PDF, 1.48 MB

english, 1997

35

Detection of shifts in microbial community structure and diversity in soil caused by copper contamination using amplified ribosomal DNA restriction analysis

Eric Smit, Paula Leeflang, Karel Wernars

Journal:

FEMS Microbiology Ecology

Année:

1997

Fichier:

PDF, 3.87 MB

1997

36

Diversity and Seasonal Fluctuations of the Dominant Members of the Bacterial Soil Community in a Wheat Field as Determined by Cultivation and Molecular Methods

Smit, E., Leeflang, P., Gommans, S., van den Broek, J., van Mil, S., Wernars, K.

Journal:

Applied and Environmental Microbiology

Année:

2001

Langue:

english

Fichier:

PDF, 270 KB

english, 2001

37

Cross-category demand effects of price promotions

Leeflang, Peter S. H., Parreño-Selva, Josefa

Journal:

Journal of the Academy of Marketing Science

Année:

2012

Langue:

english

Fichier:

PDF, 428 KB

english, 2012

38

Does competitive entry structurally change key marketing metrics?

Marcel Kornelis, Marnik G. Dekimpe, Peter S.H. Leeflang

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 578 KB

english, 2008

39

Decomposing the sales promotion bump accounting for cross-category effects

Peter S.H. Leeflang, Josefa Parreño Selva, Albert Van Dijk, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 503 KB

english, 2008

40

Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

Rick L. Andrews, Imran S. Currim, Peter Leeflang, Jooseop Lim

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 209 KB

english, 2008

41

Generalizations on the effectiveness of pharmaceutical promotional expenditures

Sara T.M. Kremer, Tammo H.A. Bijmolt, Peter S.H. Leeflang, Jaap E. Wieringa

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 491 KB

english, 2008

42

A Comparison of Sales Response Predictions From Demand Models Applied to Store-Level versus Panel Data

Andrews, Rick L., Currim, Imran S., Leeflang, Peter S. H.

Journal:

Journal of Business and Economic Statistics

Année:

2011

Langue:

english

Fichier:

PDF, 133 KB

english, 2011

43

Antecedents to strategic flexibility

Combe, Ian, Combe, Ian A., Rudd, John M., Leeflang, Peter S.H., Greenley, Gordon E.

Journal:

European Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 387 KB

english, 2012

44

The Internal European Market and Strategic Marketing Planning:

Leeflang, Peter S.H., de Mortanges, Charles P.

Journal:

Journal of International Consumer Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 3.71 MB

english, 1993

45

Semiparametric Analysis to Estimate the Deal Effect Curve

Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 3.54 MB

english, 2001

46

Proposals for a Phased Evaluation of Medical Tests

Lijmer, J. G., Leeflang, M., Bossuyt, P. M. M.

Journal:

Medical Decision Making

Année:

2009

Langue:

english

Fichier:

PDF, 102 KB

english, 2009

47

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamp and Peter S. H. Leeflang

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 2.56 MB

english, 2009

48

Modelling and marketing: two important concepts and the connection between them

Leeflang, P.S.H., Koerts, J.

Journal:

European Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 913 KB

english, 1973

49

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

Osinga, Ernst C, Leeflang, Peter S.H, Wieringa, Jaap E

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 140 KB

english, 2010

50

Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 3.76 MB

english, 2004